Tarte’s Shape Tape Concealer is the #1 concealer brand & I have swatched a few of the shades from my collection with some drugstore brands. I hope this helps you find your shade when shopping concealers!
Tarte Shape Tape ’20B Light’ is pretty close with the Milani Conceal + Perfect Concealer in ‘110 Nude Ivory’. It looked closer when I first swatched it but in the photos the Tarte appears more cool-toned.
Tarte ’20S Light Sand’ is super close with L’Oreal’s Infallible Full Wear Concealer in ‘330 Ivory’. I personally find the formulas of these two concealers to be quite similar. They are both full coverage & have similar size applicator brushes which I prefer over smaller ones. You can find the L’Oreal concealer for only $6.39 on the L’Oreal Amazon storefront.
Tarte 35H Medium Honey and NYX Bare With Concealer in ‘Golden’ are great shade matches with different formulas if you’re looking to switch up your concealer. You can grab the NYX Concealer at Ulta for just $11.
