Tower 28’s ShineOn Lip Jelly in XOXO has remained a fan-favorite shade from the moment they landed on the market. Naturally, it came as no surprise when the brand introduced the limited-edition Iced XOXO, a sparkly take on the permanent XOXO shade. Today I’m swatching the stunning shade along with close-ups of the high-shine lip gloss.
Iced XOXO
At first glance, Iced XOXO looks like an electric fuchsia in the tube, but on the lips it transforms into a softer raspberry pink with multidimensional sparkle. The formula offers sheer-to-medium buildable coverage with an ultra-reflective, juicy finish of fine pink, gold, and iridescent shimmers.
Applicator
I especially love the doe-foot applicator that hugs lips for a quick and even application.
In the swatches below, you can see how Iced XOXO applies sheer with buildable color. The glossy formula allows the natural lip tone to peek through, making it an easy everyday shade that still feels bold yet feminine.
Swatches
Availability
The Tower 28 ShineOn Lip Jelly Lip Oil is available at Tower 28, Amazon & Sephora.
