With Euphoria Season 3 officially here, the show enters a new era—one that leaves high school behind and steps into a more complex, post-time-jump world. The characters aren’t who they used to be, and that evolution is reflected in their beauty choices. The makeup looks are a bit darker, more lived-in, and more expressive of who they’re becoming. Donni Davy, the show’s Head Makeup Artist channels that same energy into the new limited-edition Half Magic collection — capturing a more refined and emotionally charged take on the Euphoria aesthetic.
The Euphoria Eyeshadow Palette | Buy at Ulta.
Euphoria Head Makeup Artist Donni Davy created this limited-edition eyeshadow palette inspired by six of the original main characters, and the intoxicating hope, heartbreak, beauty, and chaos of discovering who you are. Each iridescent shade takes on a life of it’s own when applied, revealing alter egos and mesmerizing sparkle. Tune into the iconic energy that fits your current mood and swipe on Rue, Cassie, Lexi, Maddy, Kat, or Jules, or do it Donni’s way: Layer all six at once for quite literally the most euphoric look of all time.
Beam Trap Skin Illuminating Balm | Buy at Ulta.
This limited-edition “blush-lighter” duo pairs two iridescent pink shades—You Love to Be Loved (iridescent light pink) and Love Is a Million Things (rosy magenta)—inspired by Cassie and Jules, who embody those moments where romance gets heated. Formulated with squalane and barely-there pearls, the balm-like texture melts into skin with zero stickiness—just real-skin dewy sheen and the rosy flush of being truly seen (as Maddy says, “love is a million things.”)
Glitterpill Glitter Eye Paint + Liner | Buy at Ulta.
Glitter Tears happen when the line between euphoric highs and devastating lows gets way too blurred and now you’re crying in a blanket tent on the floor with your new best friend because you’re just SO happy. Inspired by Rue, this one-of-a-kind lavender holographic glitter brings Rue’s iconic glitter tears moment in Euphoria to life. The custom-developed purple glitter is not only eye-safe, but according to Donni, it also doesn’t exist anywhere else.
Magic Flik Liquid Eyeliner | Buy at Ulta.
A bold wing is your armor against anyone who underestimates just how iconic you are. This calligraphy eyeliner is named Maddy’s Secret Weapon #1 because it gives you perfectly precise wings — or superthin lines or bold graphic vibes — in one stupidly easy flick. The paddle-shaped tip effortlessly hugs your lashline and draws steadily—no jumping or skipping. Waterproof, smudgeproof, & tested for eye safety.
Glitterpuck Pressed Fairy Dust for Eyes, Face + Body | Buy at Ulta.
HALF MAGIC’s viral, grown-up pressed glitter is now in a limited-edition Euphoria-inspired magical iridescent periwinkle. With mesmerizing sparkle for eyes, face and body, this water-infused, zero-mess formula is guaranteed to make you Feel Something.
B*tch Ur My Soulmate Extra Plush Lip Gloss | Buy at Ulta.
This universally flattering rosy-brown lip gloss gives lips that sultry, just-bitten pout from ugly-crying, making out, or both at once! The cushion-y formula hydrates for 12 hours with an addictive feel + wet juicy shine. Your lips have NEVER EVER BEEN HAPPIER.
Self-Adhesive Face Gems | Buy at Ulta.
These self-adhesive tiny rhinestones in limited-edition iridescent silver and gunmetal instantly crystallize your look; with 3 sizes for customized bedazzlement. Scatter across your eyelids, above your lashes like eyeliner, or dot your sign’s constellation across your whole face—sky’s the limit. No glue needed—the medical-grade adhesive has major staying power. Just make sure your skin is free of oils and creams before application.
Wing Magician Reusable Silicone Guide | Buy at Ulta.
90% of life is confidence & you won’t have to fake it if you’re creating liner looks with WING MAGICIAN. Now in a holographic glitter-infused indigo, the brands’ viral silicone guide has a flexible diamond shape that fits perfectly around all eye shapes and contours. Rotate to nail your desired angle and use as a straight edge to draw on your wing with MAGIC FLIK, for eyeliner that cuts as sharp as Maddy’s clapbacks.
Flik Eraser Makeup Correcting Pen | Buy at Ulta.
Effed up your wing? Grab FLIK ERASER. The paddle-tipped corrector pen in limited-edition packaging is Maddy’s Secret Weapon #2. Oil-free micellar water erases waterproof makeup and sharpens lines in like, 2 seconds flat without smearing anything else. Move on and forget the mess ever happened.
Availability
The Euphoria x Half Magic Collection is available at Ulta.
