
Tarte Shape Tape is a full coverage concealer with a natural matte finish. The shade “20B Light” is described as a shade for light skin with cool, pink or rosy undertones. It retails for $32 at Tarte Cosmetics & Amazon. You can save 15% off your purchase at Tarte with code: “allintheblush”.
The Dupes
Kylie Power Plush Concealer ‘4C’ ($28) | Buy at Ulta, Nordstrom & Kylie.

Kylie ‘4C’ Power Plush Concealer is described as a shade for light skin with cool, subtle neutral undertones.
Swatched under natural sunlight, Tarte 20B & Kylie 4C concealers are almost identical. If I had to differentiate the two, I would say Kylie’s ‘4C’ has a slight rosier undertone.







