Soft, romantic, and surprisingly versatile, pastel pink can look ethereal and fresh or editorial and cool depending on how you wear it. Whether you love a barely-there wash or a true cotton-candy pop, this roundup pulls together some of the prettiest pastel pink eyeshadows out there right now.
Armani Eye Tint Long-Lasting Liquid Eyeshadow “Sakura” | Buy at Sephora.
This liquid eyeshadow is peak elegance. Armani Sakura gives that delicate cherry-blossom pink with a subtle sheen that melts into the lid. It’s perfect for a minimalist eye look — one swipe, blended with a fingertip, and you’re done. Ideal for everyday wear or when you want your makeup to feel effortless but polished.
bareMinerals Loose Mineral Eye Color “Whisper” | Buy at Bareminerals.
If you love a soft, diffused look, Whisper is your girl. This loose powder shadow delivers a light, airy pastel pink that can be worn sheer or built up. It’s especially beautiful layered over a cream base for extra longevity and glow. Think soft focus, cloud-like lids.
Buxom Single Eyeshadow Bar “Feather Boa” | Buy at Buxom (save 20% off with code: KATY)
Feather Boa is a classic soft pink with a silky texture that works beautifully all over the lid or as a transition shade. It leans neutral-pink rather than baby pink, making it super wearable—even if pastels usually intimidate you.
KIKO Smart Colour Eyeshadow “Matte Magnolia” | Buy at Kiko.
For anyone who prefers matte finishes, Matte Magnolia is a standout. This shade is clean, soft, and modern, giving pastel pink without shimmer. It’s perfect for monochrome pink looks or paired with glossy lids and fluffy lashes for a runway-inspired vibe.
MAC Powder Kiss Soft Matte Eyeshadow “Felt Cute” | Buy at MAC, Ulta or Macys.
MAC Felt Cute is that perfect balance between pastel and pigment. It shows up clearly without being overpowering and blends like a dream. This is a great option if you want a true pink that still feels refined and flattering on a wide range of skin tones.
Ulta Cream Eye Shadow Stick “Tutu Much” | Buy at Ulta.
This creamy eyeshadow stick is all about ease. Tutu Much delivers a light pastel pink in a fuss-free format—great for quick makeup days or travel. Swipe it on, blend the edges, and you’ve got an instant soft pink base.
Clinique All About Shadow Single Eye Shadow “Angel Eyes” | Buy at Amazon or Clinique.
Angel Eyes is delicate, classic, and very “your-eyes-but-pink.” The soft satin finish makes it perfect for brightening the lid or inner corner, and it pairs beautifully with brown mascara and dewy skin for a fresh, romantic look.
